Execution module 02 / 05

Brand

Become clear before you become loud.

Create the verbal and visual system people need to understand, remember and trust your company.

Talk to ATLAS Book a fit call

One Build · $1,500 fixed scope Full Module · $2,500 fixed scope Module + Execution · $5,000 fixed scope

Your goal

Build a clear, recognizable brand

Likely blocker

Your story, identity and touchpoints do not reinforce the same idea.

What changes for you

People can understand, recognize and describe your company consistently.

How this helps you Choose Brand when people do not understand or recognize you consistently. Choose Launch when you need to apply that clarity to a specific market entry.

Choose how much help you need

Choose the finish line that will move you forward.

Start with a focused package, choose the complete system or bring SKIN into your team for an active execution sprint. You know exactly what you will receive at every level.

One Build

Brand Foundation Package

$1,500 fixed scope

Build the verbal foundation and visual direction your company needs to sound clear and look intentional.

Choose this when

You need a complete strategic foundation and a stronger first impression, but not a full identity rollout yet.

01
Audience + positioning
Who the brand is for, what it owns and the category frame.
02
Brand narrative + promise
Your central story and the value your company commits to deliver.
03
Messaging hierarchy
Core message, supporting pillars and proof sequence.
04
Voice + tone system
Practical language rules, examples and do/don’t guidance.
05
Homepage story + visual direction
Finished homepage narrative plus one approved creative territory, palette and typography direction.

What you receive Your positioning, story, messaging, voice, homepage narrative and visual direction.

When you can expect it Often 2 to 3 weeks after inputs are complete.

What we do for you We build the complete strategic foundation and show how it should appear in market.

What we need from you Share your context, choose the direction and approve the final asset.

Full Module

Brand + Identity System

$2,500 fixed scope

Turn the approved foundation into a complete verbal and visual identity your team can use everywhere.

Choose this when

You need the full brand system built, organized and ready for your team to apply.

01
Everything in Brand Foundation
The positioning, narrative, messaging, voice, homepage story and visual direction remain included.
02
Logo suite
Primary, secondary and responsive marks in approved formats.
03
Color + typography system
A practical palette and hierarchy designed for real use.
04
Visual identity system
Imagery, composition, graphic behavior and application logic.
05
Brand guide
Verbal and visual usage rules, examples and decision guidance.
06
Website or landing-page design system
Priority page design direction using the new identity.
07
Pitch + sales templates and master files
Agreed priority templates plus organized, editable source assets.

What you receive A complete verbal and visual identity with the files, rules and templates your team needs.

When you can expect it Many full modules ship within 30 days.

What we do for you We build your complete story, identity, brand guide and agreed priority templates.

What we need from you Make the core positioning decisions and approve the narrative.

Module + Execution

Embedded Brand Rollout

$5,000 fixed scope

Get everything in the Brand + Identity System plus SKIN actively working as your brand team for a defined rollout sprint.

Choose this when

You need the brand applied consistently across real touchpoints, not just handed over as files.

01
Everything in Brand + Identity System
The complete verbal and visual identity, guide, templates and master files remain included.
02
SKIN joins as your brand team
We work inside the agreed rollout with clear priorities, approvals and owners.
03
Live website or landing-page application
We apply the identity to the agreed priority web experience.
04
Pitch + sales collateral application
We bring the new system into agreed investor or customer materials.
05
Production template rollout
We produce and organize the repeatable templates your team needs first.
06
Creative QA + rollout coordination
We review live applications and help resolve inconsistencies as the brand rolls out.
07
Team training + handoff
Your team learns how to use the system and continue after the sprint.

What you receive The complete brand system plus hands-on support applying it to agreed live touchpoints.

When you can expect it Scoped as a defined rollout sprint from 30 days.

What we do for you We join your rollout, apply the system, produce priority assets and maintain creative consistency.

What we need from you Choose the creative direction and own trademark and final production decisions.

Clear boundary

Trademark clearance, photography, packaging manufacturing, complex product development, paid media and third-party production costs are scoped separately. Execution includes only the agreed rollout surfaces.

See the outputs

See what we can build for you.

Preview the decisions, assets and workflows you can receive. We tailor every output to your company, not a generic template.

SKIN / Brand 01

Positioning platform

The audience, category frame and idea the brand should own.

01 Audience

02 Position

03 Proof

See it in practice

See how we have helped other founders.

You benefit from the same connected strategy and execution we already deliver across storytelling, fundraising, go to market and operations.

SHINE Labs

Advanced materials

SHINE Labs

We helped SHINE translate complex flexible solar technology into a clear, credible and memorable brand and fundraising story.

Strategy Finished assets Connected system

Published agency alternative

Splash Creative

$15K–$60K

for a brand identity engagement

View Splash Creative pricing

Get the brand system without carrying full agency overhead.

Splash Creative publishes $15,000 to $60,000 for brand strategy, a full identity system, guidelines and copywriting. Your Brand Foundation is $1,500, the complete Brand + Identity System is $2,500 and the Embedded Brand Rollout is $5,000.

One Build $1.5K Brand foundation package

Full Module $2.5K Complete verbal + visual identity

Module + Execution $5K Full system + SKIN embedded

How to read this: The published Splash Creative scope and SKIN’s scope are similar at a category level but can differ in research depth, revision rounds, production and rollout. SKIN prices shown are fixed prices for the defined founder stage scope on this page. Public price checked August 26, 2026.

What you get with every build

You always know what is included.

Before we begin, you know the outcome, timeline, responsibilities and boundaries.

Definition of done

We agree on your outputs, inputs, exclusions and acceptance before work begins.

Two revision rounds

You get two structured revision rounds without an open-ended cycle.

Editable handoff

You receive final working files, practical guidance and our recommendation for what to prioritize next.

Fundable + Pulse

You receive Fundable and the first 12 months of Pulse with every active build.

Common questions

Decide how much brand work you actually need.

Do I need a new logo, or can we keep what already works?

You do not need to replace a useful logo. We can preserve it and focus on positioning, messaging, typography, color, visual direction or the applications that are creating inconsistency.

Will I receive a usable brand system or just a strategy deck?

Full Module includes the Brand Foundation plus a logo suite where needed, color, typography, a visual identity system, brand guide, priority page design and the agreed pitch or sales templates. It is designed to be used, not filed away.

Does Module + Execution include a website?

Module + Execution includes application to the agreed priority website or landing-page experience. Complex websites, product development and third-party production are scoped separately.

What if our positioning or visual identity is already partly defined?

We audit what you have, preserve the parts that are working and build only the missing pieces. The scope can focus on positioning, identity or application rather than forcing a complete rebrand.

Can I start with Brand Foundation and expand later?

Yes. The positioning, messaging and visual direction from Brand Foundation carry into the complete Brand + Identity System or an Embedded Brand Rollout.

Next move

Choose the smallest outcome that moves you forward.

Tell ATLAS what you are trying to make happen, or book a fit call and scope the right level before you pay.

Talk to ATLAS Book a fit call

Brand

Become clear before you become loud.

Build a clear, recognizable brand

Choose the finish line that will move you forward.

Brand Foundation Package

Brand + Identity System

Embedded Brand Rollout

See what we can build for you.

Positioning platform

Messaging hierarchy

Identity system

Application kit

See how we have helped other founders.

SHINE Labs

Get the brand system without carrying full agency overhead.

You always know what is included.

Definition of done

Two revision rounds

Editable handoff

Fundable + Pulse

Decide how much brand work you actually need.

Choose the smallest outcome that moves you forward.