Definition of done
We agree on your outputs, inputs, exclusions and acceptance before work begins.
Execution module 03 / 05
Customers
Turn attention into a repeatable customer motion.
Define who you need to reach, what to sell, how to reach them and what your team should measure.
Your goal
Reach the right customers
Likely blocker
Your buyer, offer, channel or pipeline motion is not specific enough.
What changes for you
You have a repeatable path from target customer to measurable next action.
How this helps you
Choose Launch when you need your first market entry. Choose Customers when you are ready to turn that entry into a repeatable pipeline and learning system.
Choose how much help you need
Choose the finish line that will move you forward.
Start with a focused package, choose the complete system or bring SKIN into your team for an active execution sprint. You know exactly what you will receive at every level.
One Build
Customer Acquisition Package
$1,500 fixed scope
Build the core customer, offer, sales and outreach assets your team needs to start creating pipeline.
Choose this when
You need a complete acquisition foundation and starter outreach package, but your team can own activation and sales.
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01
Ideal customer profile
Buyer, buying problem, triggers, exclusions and qualification logic.
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02
Offer + pricing architecture
The commercial package, value exchange and pricing frame.
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03
Sales narrative + objection map
Your story, proof order and the responses your team can use in conversations.
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04
Pilot proposal or conversion page
A clear offer, scope, proof sequence and next step for the selected buyer.
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05
Starter target list + outreach sequences
A focused initial account list plus email and LinkedIn language for one audience and offer.
What you receive
Your ICP, offer, sales narrative, conversion asset, target list and outreach sequences.
When you can expect it
Often 2 to 3 weeks after inputs are complete.
What we do for you
We build the complete starter acquisition package and the logic connecting it.
What we need from you
Share your customer evidence and own your live selling conversations.
Clear boundary
Media spend, purchased data, complex development and campaign management beyond the agreed embedded sprint are separate.
See the outputs
See what we can build for you.
Preview the decisions, assets and workflows you can receive. We tailor every output to your company, not a generic template.
SKIN / Customers
01
Ideal customer profile
A precise buyer definition with triggers, exclusions and qualification logic.
01
Buyer
02
Trigger
03
Fit
See it in practice
See how we have helped other founders.
You benefit from the same connected strategy and execution we already deliver across storytelling, fundraising, go to market and operations.
Visible Things
Media technology
Visible Things
We helped Visible Things translate one company story across brand partnerships, talent conversations and commercial materials, including the LEGO opportunity.
Strategy
Finished assets
Connected system
Published team alternative
SalesRoads
$8K–$10K
per month for high quality outsourced sales development
View SalesRoads pricingBuild the growth engine before funding a full outsourced sales team.
SalesRoads publishes $8,000 to $10,000 per month for high quality outsourced sales development. Your Customer Acquisition Package is $1,500, the complete Customer Growth System is $2,500 and the Embedded Growth Sprint is $5,000.
One Build
$1.5K
Customer acquisition package
Full Module
$2.5K
Complete customer growth system
Module + Execution
$5K
Full system + SKIN embedded
How to read this: SalesRoads provides an outsourced SDR function. SKIN first builds your offer, messaging, target list, CRM and growth workflow, then supports activation in the execution tier. SKIN is not a full time SDR team and your team retains sales conversations and closing. Public price checked August 26, 2026.
What you get with every build
You always know what is included.
Before we begin, you know the outcome, timeline, responsibilities and boundaries.
Two revision rounds
You get two structured revision rounds without an open-ended cycle.
Editable handoff
You receive final working files, practical guidance and our recommendation for what to prioritize next.
Fundable + Pulse
You receive Fundable and the first 12 months of Pulse with every active build.
Common questions
Choose the right customer system for your stage.
Should I choose Customers if my offer is still unclear?
Usually, start with Launch when the customer, offer or first conversion surface is still uncertain. Choose Customers when those foundations are clear enough to build a repeatable acquisition, partnership or pilot motion.
Does SKIN sell for us?
In Module + Execution, we can work inside your growth cadence, support activation and track the pipeline. You and your team still own customer relationships, sales conversations, proposals and closing.
What do the target list and CRM include?
Yes. One Build includes a focused starter target list. Full Module carries that list into the configured CRM and complete growth system. Additional data depth or purchased databases are scoped separately.
Can this work for partnerships, pilots or enterprise sales?
Yes. We can configure your customer module around enterprise buyers, channel partners, institutions, pilot customers or direct consumers.
Are paid media, databases and sales software included?
The strategy, agreed assets and system configuration are included in your scope. Advertising spend, purchased data and third party software subscriptions are separate and agreed before you commit to them.
Next move
Choose the smallest outcome that moves you forward.
Tell ATLAS what you are trying to make happen, or book a fit call and scope the right level before you pay.